A Different Type of marketing agency
what sets us apart
Not Your Average Agency
We’re not your average marketing agency. We’re Davidson communications, aka the Fertility Marketing Maven, and we specialize in working with fertility and reproductive health providers.
We're Connected!
We know the fertility marketplace from all perspectives, including those of patients/consumers, referring physicians, patient support organizations, and pharmacy and medical device vendors. Because of our extensive experience in the fertility marketplace, we immediately can jump into any situation and start producing results.
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A marketing plan is the roadmap to future success.
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Your customers are using it. So should you.
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If we build it, your customers will come.
Before You Can Help Patients Fulfill Their Dreams
We need to help you find patients. We’ll develop an integrated marketing plan using a variety of strategies and tactics that fit your goals, objectives and budget.
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Helping you target the most cost-effective & successful advertising platforms.
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We’ll get your quotes in both new and traditional media.
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Leave the writing and/or editing to us.
Preparation
Do you know your market?
Conducting market research to understand your potential customers is the first step in preparing your marketing plan.
People
The Heart of Every Organization
Your employees who interact with customers can contribute to your success or failure. The infertility experience can be emotionally heart-wrenching and your clinic’s actions must reflect that reality.
Place
Location, location, location
For many businesses, place is one of the most important aspects of the marketing mix and they need to be in the right location to attract customers.
Price
Is the Price Right?
Knowing how to price your product or service is a key component of the marketing mix. Most states do not mandate infertility insurance treatment.
Product
Can you build a better mousetrap?
Produce an excellent product or service that customers want to buy and which will help them become your brand advocates.
Promotions
Which Tactics Are Right for Your Company?
Advertising, social media, public relations, sales, direct mail? So many choices, so little time, money and resources!
We’re More Than Fertility Marketing Specialists
We’re experienced across a wide range of businesses and organizations.
Women's Health & Health Care
From cradle to old age
Education
Serving educational organizations, including private high schools, colleges and universities
Small Businesses
Helping businesses thrive
Nonprofits
Even nonprofits have competitors