What is the Right Marketing Mix?
The right marketing mix is essential to the success of any business. It is a crucial combination of key marketing elements: Preparedness, Product, Price, Promotion, Place and People. It is based on sound market research and planning and guided by customer service.
Some organizations have developed a comprehensive marketing plan and need help implementing the communications and media relations aspects of it. Others are at the important stage of getting to know their customers better and require market research. Still, many don’t have a marketing plan and don’t know how to take this important, first step.
The Marketing Mix
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Preparation
Do you know their: • Wants? • Needs? • Communication styles? Do you know the newspapers, websites, and blogs they read, the radio stations to which they listen, and the television shows they watch? Do you know what your customers think of your service or product and those of your competitors? The answers to these questions and others are essential to an effective marketing campaign. Knowing can mean the difference between an expensive, ill-conceived plan or a cost-effective, successful campaign.
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Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
